Streamline Ad Sales & Ad Ops with Order Management System
Even if you know that your organization needs to streamline the ad sales process and move away from managing numerous excel sheets and google workbooks, it is hard to know where to start.
The COVID-19 crisis has accelerated the adoption of systems that teams can leverage to conduct their business effectively and efficiently. The old way of doing business is not scalable anymore. A trusted advertising order management system (OMS) is the need of the hour and is the only way to scale your business during the post-COVID-19 era.
Over the past few years, publishers have seen their ad inventory grow exponentially with the explosion of Digital, Mobile, and OTT channels. While the increase in ad inventory should increase their revenues, however, publishers see a decline in their profit margins due to the increased complexity of advertising sales and advertising operations. The decline in profit margins is primarily due to different teams spending an increasing number of hours in manual data entry, creating a multitude of inefficiencies in the sale, operations, and invoicing process of advertising inventory. Now more than ever, publishers need a proper order management system to sell, traffic, and bill their customers.
An OMS unifies a publisher’s ad business on a single centralized platform, enabling all departments such as sales, ad operations, campaign management, billing, and yield management to work from a single platform, with a centralized set of data. This single truth of data allows for more top-down control on every aspect of the ad business, ensuring departments align on the overall company vision while promoting transparency throughout the organization.
A single source of truth with defined business processes and workflow enables the management team to have a real-time view of the overall health of the business.
Just like Salesforce, Microsoft Dynamics, and other CRM systems helps a business to recognize the value of its customers and to capitalize on improved customer relations. The better you understand your customers, the more responsive you can be to their needs. Similarly, an OMS can change the way publishers manage their advertising workflows in the complex advertising ecosystem.
Publishers who use an Order Management System will be able to
Process orders faster
Package and optimize the pricing for your products
Provide complete visibility into available and reserved inventory
Manage multiple rate-cards as you scale your business
Set up workflows and approvals for streamlined ad sales
Consolidated campaign data from multiple ad servers
Push to numerous ad servers from a single platform
Abstract the technology complexity enabling salespeople to sell more
Automatically push invoices to your customers or downstream financial systems
Complete revenue visibility across channels in real-time
Ultimately, an OMS is a powerful tool that lends a hand in the fast-paced world of advertising sales. Most importantly, it enables publishers to run a profitable media advertising business.
Symmetriq is an Omni Channel Advertising Revenue Management platform allowing you to unify inventory, manage quote to cash, and maximize revenue across OTT, Digital, Linear, and Print in a Single Cloud-Based SaaS Advertising Revenue Management platform. Symmetriq was born out of the need to provide tools, technologies, and platforms to enable media companies to manage and run a profitable advertising business. Our omnichannel advertising revenue management platform is built natively on the cloud leveraging the latest web technologies with the scale being the primary driver without compromising security and compliance that has become paramount in the current privacy-first world. With Symmetriq, you can:
- – Scale your ad sales
- – Streamline your ad operations
- – Reduce your leaky revenue bucket
- – Get complete visibility on your revenue
- – Manage multiple rate cards as your business scales
- – Customize your product catalog based on your business requirements
- – Measure the health of your advertising business in real-time
We help leading publishers across the globe manage their complex advertising business in a single platform enabling them to run a profitable media business. For any queries, please reach out to [email protected]
Read this blog post to learn more about how to choose the best order management system.